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Insights

Real outcomes from hands-on change. Interviews, frameworks and lessons from people who've held the number and done the job.

Insight

Your Sales Problem Might Not Be a Sales Problem

Replacing the sales leader rarely moves the number. The cause is usually somewhere else.

Andrew Wildblood, Co-Founder and Chief Executive Officer · 18 September 2026

All articles

01Insight
AI Won't Fix A Broken Commercial System
The real AI opportunity is not better tooling - it is building the commercial system strong enough for AI to amplify.
Read more
02Insight
More Sales Activity Isn't Always the Answer
Activity is a multiplier, not a fix. New logos on a leaking base is just running to stand still.
Read more

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